About Our Founder

Kritika Rathore established Studio Amakri in the year 2024. The name Amakri originates from an amalgamation of (Ama)rgarh and (Kri)tika. Our founder hails from Amargarh, Rajasthan, a place where she has deep-seated traditional ties. Her city-based upbringing and education have instilled in her the values and aspirations of a modern woman.

She graduated from a fashion institute based in Jaipur. Following years of experience in the fashion industry, her ultimate ambition was to establish her own brand.

Kritika has a passion for photography and a keen interest in styling, fashion and decor. Amakri was born out of Kritika's deliberate and thoughtful approach to designing distinctive clothing items that would uniquely stand out.

Her goal is to establish a brand with a clear purpose, but she needs to pinpoint her area of specialization first, a process that will require time, and she sincerely appreciates your backing in turning her vision into reality. Be her personal cheerleader and therapist as she navigates this wild ride.